Tushar Kalra
Associate Director Paid Marketing - Reactivation (Global) @HelloFresh
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WORK HISTORY
Associate Director Paid Marketing - Reactivation (Global) @HelloFresh
Berlin, DE
Re - Defining- Paid Marketing Models and Strategies Across Hellofresh markets
EDUCATION
Brunel University of London
Master's Degree, Business and Technology
Brunel University of London
Master of Business Administration (M.B.A.), General Management
Indian School of Business
Digital Insider Program - Powered by Google
SKILLS
ABOUT TUSHAR KALRA
Tushar Kalra is a versatile global professional with over 11 years of experience in strategic marketing planning, paid marketing, cross-functional project management, and advertising. His expertise spans revenue management, programmatic buying, AI, ML, brand safety, and consultancy. Having worked across Asia, Europe, and North America, he has collaborated with diverse industries such as FMCG, Automobile, Healthcare, Senior Living, and Men’s Grooming Products, delivering impactful product launches and brand campaigns in Indian and European markets within tight deadlines.At HelloFresh, Tushar has played a transformative role by creating and leading high-performing teams, spearheading reactivation strategies, and optimizing paid marketing campaigns. He has driven high-level initiatives, including scaling HelloFresh TV a organic YouTube channel, ensuring measurable outcomes through ROI-focused strategies and operational excellence.Beyond his professional role, Tushar actively supports AI and ML startups in North America and India as a trusted board advisor. His guidance has helped these startups refine strategies, scale effectively, and achieve sustainable growth. An accomplished table tennis player, Tushar also leads a Landesliga club team in Berlin, balancing his professional pursuits with his passion for sports. His dedication to innovation, leadership, and impact makes him an inspiring figure in both professional and personal arenas.
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