Tushar Charde
Brand & Growth Strategist | Demand Gen Specialist | GTM | Product Marketing | Revenue Generation | Marketing Automation | Customer Retention | B2B & B2C
- Role
- Head of Marketing - Apac at Sabre
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Tushar Charde
Result driven marketing professional with 10+ years of experience driving brand…
Experience
Head of Marketing - Apac
May 2024 — Present · Mumbai, IN
Spearheaded the marketing and growth strategy for Travel Solutions across APAC, unlocking top opportunities through Demand Generation, ABM, GTM, Events, and Customer Marketing.• Led bespoke ABM programs and strategic messaging framework for enterprise accounts, driving new customer acquisition and revenue generation.• Built a strong top-of-funnel pipeline through data driven performance marketing, targeted ads based on Enterprise Based Intelligence powered by Demandbase insights, LinkedIn Ads, Trade Media, and regional events.• Enabled sales acceleration through lead nurture automation and intent analysis workflows using predictive modelling through Salesforce and sales outbound process, increasing lead to conversion ratio.• Orchestrated C-level engagement initiatives such as Customer Advisory Boards, Tech Roadshows, and strategic events, strengthening executive relationships, accelerating deal progression and delivering high ROI.• Launched the ‘Switch to Sabre’ thought leadership program with a multi-channel content strategy, including blogs, case studies, social media, and SEO landing pages, boosting share of voice and account engagement.• Championed AI led innovations across the traveller journey, from personalized planning and seamless booking to disruption management and loyalty programs, enhancing overall customer experience and satisfaction.• Accelerated customer adoption and retention through targeted conversion initiatives, partner collaboration, personalized offers, and always-on engagement channels like WhatsApp and community platforms.• Supported sales enablement efforts by developing impactful toolkits, pitch decks, training modules (Miller Heiman), product collaterals, and RFP support to empower field teams and improve win rates.
Education
SIMSREE
PGDBM, Marketing
2013 — 2015
D.B.A.C.E.R
Bachelor of Engineering (B.Eng.), Computer Science
2008 — 2012
Skills
- Google Adwords Professional
- Market Research
- Windows
- Marketing
- Microsoft Office
- Powerpoint
- Microsoft Excel
- C++
- Business Analysis
- Microsoft Word
- Html
- Teamwork
- Team Management
- Google Adwords
- Analysis
- Business Strategy
- C
- Management
- Six Sigma Green Belt
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