Tushar Banerjee

About Tushar Banerjee

I build and scale digital media businesses at national scale.Currently leading digital editorial operations at ABP Network, where I own audience growth, content, partnerships and monetisation across 8 languages. My focus is simple: drive large-scale reach while improving monetisable consumption.Over the last few years, we have transformed ABP Network’s digital presence into a video-first, platform-native ecosystem. This has led to 4 billion+ monthly views across the network, with strong growth in both direct and platform-driven revenue streams.My work sits at the intersection of editorial, product, and business. I have led large cross-functional teams spanning SEO, analytics, social, and video production, while building systems that scale content efficiently across formats and markets.Prior to ABP Network, I worked with NDTV Convergence and BBC, where I developed a strong foundation in digital storytelling and audience growth.I am particularly interested in building future-ready media businesses driven by video, AI-led workflows, and platform distribution. I enjoy solving for scale, monetisation, and long-term audience value.

Experience

1. Vice President - Digital

   ABP Network

   Apr 2022 — Present

   Leading ABP Network’s digital editorial vertical with cost and revenue responsibilities, catering to eight languages. Driving editorial, analytics, growth, and indirect revenue goals. Led various digital transformation initiatives in the last 6 years, boosting organic reach by nearly 400% and indirect monetisation by 600%. Managing a team of 300+ editorial, SEO, MIS and partnership resources with 14 direct mid-senior reportees. Led digital transformation initiatives for ABP and drove TV/Digital synergy. Hit milestones like 140M MAUs during UP Assembly Elections and 3B video views during 2024 General Elections. Developed and implemented a highly effective content strategy across language websites, YouTube, and social media. Diversified network’s content catalogue for sharply defined contextual audience cohorts. Guiding cross-functional teams for emerging products like Connected TV, AI Anchors, Metaverse, and Subscriptions. Ensured regulatory compliance (I&B, DPDPA, ASCI, NBDA, DNPA) with robust internal controls and proactive monitoring. Assisted with financial planning and budgeting, ensuring fiscal responsibility and maximizing ROI. Led restructuring operations for streamlined, cost-efficient digital verticals, reducing overhead costs. Collaborated with direct sales team to provide solutions for government and corporate clients. Supervised programmatic ad-monetization growth, demand path optimization, inventory quality, audience diversification, and ad-policy compliance. Maintained partnerships with critical stakeholders in the government and political space, celebrities, big tech, OEMs and content creators.

Education

• Stanford University Graduate School of Business

  Certificate in Design Thinking: From Insights To Viability, Design Thinking

• Banaras Hindu University

  Master of Arts (M.A.), Journalism and Mass Communication

  2007 — 2009

• Banaras Hindu University

  Bachelor of Commerce (Hons), Commerce, Economics, Accounts

  2004 — 2007

• Northwestern University - Kellogg School of Management

  Strategic Marketing Leadership Programme

• St. John's School - BLW

  ISC, NEW DELHI, Business/Managerial Economics

  1990 — 2004

• Banaras Hindu University

  Master's Degree

• Banaras Hindu University

  Bachelor of Commerce

• Northwestern University - Kellogg School of Management

  Post Graduate Certificate in Marketing Leadership Development, Marketing

Skills

• News Writing
• Mobile Technology
• Copywriting
• Journalism
• Storytelling
• Radio Broadcasting
• Photography
• Broadcast Television
• Digital Journalism
• Content Management
• Technology Journalism
• Newspapers
• Producing
• Documentaries
• Multimedia
• Development Communications
• Feature Articles
• Mobile Content Management
• Radio
• Video Editing
• Political Reporting
• Editorial
• Mobile Enterprise
• Business Journalism
• Content Development
• Final Cut Pro
• Broadcast Journalism
• Radio Producing
• Copy Editing
• New Media
• Content Strategy
• Creative Writing
• Online Journalism
• Corporate Communications
• Broadcast
• Avid
• Video Production
• Editing
• Current Affairs
• Media Production