Tushar Upadhyay
Marketing Manager @Ica Pidilite Private Limited
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WORK HISTORY
Marketing Manager @Ica Pidilite Private Limited
Mumbai, IN
Leading Digitalisation of Sales Operations: Spearheading the transition of traditional sales workflows into digital formats, improving reporting speed and field force efficiency.Strategic BTL & Product Management: Executing below-the-line marketing campaigns and managed product lifecycles to drive market share in competitive categories.Team Leadership: Currently leading a multi-tier team, including a Team Lead and three Executives, to deliver on regional sales & marketing objectives.Data-Informed Strategy: Applying analytical frameworks to evaluate sales & marketing performance and consumer behavior patterns.
EDUCATION
Apeejay School Kharghar,Navi Mumbai
Matriculation, Science
SRM IST Chennai
Bachelor’s Degree, Electrical, Electronics and Communications Engineering
Indian Institute of Management Ahmedabad
PGD-ABA, Marketing
Symbiosis Institute of Business Management, Pune
MBA, Marketing
Apeejay School Kharghar ,Navi Mumbai
High School, Science
SKILLS
ABOUT TUSHAR UPADHYAY
Dynamic Sales & Marketing Leader | MBA (SIBM Pune)| Post-Grad in Business Analytics (IIM-A)I am a Marketing Manager with a proven track record of driving brand growth and digitalizing sales operations. My expertise lies at the intersection of product management, traditional BTL marketing strategy and modern data-driven decision-making.Currently, I am augmenting my 5 years of sales, marketing & tech experience with a specialization in Business Analytics from IIM Ahmedabad. I am passionate about how AI and Machine Learning can revolutionize consumer insights, sales forecasting, and marketing ROI.Core Competencies: Brand Management, Sales Operations Digitalization, BTL Strategy, and leveraging AI/ML for Marketing Optimization.
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