Tushar Upadhyay
Manager Marketing at ICA Pidilite | MBA (SIBM Pune) | Business Analytics @ IIM Ahmedabad | Driving Growth through Sales Strategy & Insights
- Role
- Marketing Manager at Ica Pidilite Private Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Tushar Upadhyay
Dynamic Sales & Marketing Leader | MBA (SIBM Pune)| Post-Grad in Business Analytics (IIM-A)I am a Marketing Manager with a proven track record of driving brand growth and digitalizing sales operations. My expertise lies at the intersection of product management, traditional BTL marketing strategy and modern data-driven decision-making.Currently, I am augmenting my 5 years of sales, marketing & tech experience with a specialization in Business Analytics from IIM Ahmedabad. I am passionate about how AI and Machine Learning can revolutionize consumer insights, sales forecasting, and marketing ROI.Core Competencies: Brand Management, Sales Operations Digitalization, BTL Strategy, and leveraging AI/ML for Marketing Optimization.
Experience
Marketing Manager
Jun 2025 — Present · Mumbai, IN
Leading Digitalisation of Sales Operations: Spearheading the transition of traditional sales workflows into digital formats, improving reporting speed and field force efficiency.Strategic BTL & Product Management: Executing below-the-line marketing campaigns and managed product lifecycles to drive market share in competitive categories.Team Leadership: Currently leading a multi-tier team, including a Team Lead and three Executives, to deliver on regional sales & marketing objectives.Data-Informed Strategy: Applying analytical frameworks to evaluate sales & marketing performance and consumer behavior patterns.
Education
Apeejay School Kharghar,Navi Mumbai
Matriculation, Science
2011 — 2012
SRM IST Chennai
Bachelor’s Degree, Electrical, Electronics and Communications Engineering
2014 — 2018
Indian Institute of Management Ahmedabad
PGD-ABA, Marketing
Symbiosis Institute of Business Management, Pune
MBA, Marketing
2020 — 2022
Apeejay School Kharghar ,Navi Mumbai
High School, Science
2012 — 2014
Skills
- Management
- C++
- R
- Java
- Microsoft Excel
- Data Analysis
- Matlab
- Leadership
- Python
- Team Management
- C
- Basic Html
- Microsoft Powerpoint
- Basic Sql
- Data Science
- Public Relations
- Electronics
- Microsoft Word
- Microsoft Azure
- Microsoft Office
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