Tushar Tyagi
Brand Marcom Professional
- Role
- Marketing Manager at DS Group
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Tushar Tyagi
Annual Marketing Budget & Activity Calendar Planning, Annual Media Planning, TVC Planning…
Experience
Marketing Manager
Jan 2024 — Present · Noida, IN
Leading end-to-end marketing communication strategies to drive brand visibility and equity• Managing new product development initiatives from concept to launch in alignment with market trends• Planning and executing trade promotions to support channel sales and distribution push• ATL activities for brand awareness and reach• Overseeing BTL activations for consumer engagement at retail and on-ground touchpoints• Designing and executing consumer offers to boost trials and repeat purchases• Conducting product training sessions for sales teams and channel partners• Developing and implementing GTM plans for new launches and regional rollouts• Managing digital promotion campaigns to complement ATL visibility and target specific cohorts• Analyzing industry data from AC Nielsen for performance benchmarking and market share insights• Interpreting household panel data from Kantar to understand consumption patterns and category penetration
Education
Bal Bharti School Haridwar
12th
2007 — 2009
HEC PG College
B.com
2009 — 2012
Bal Mandir Senior Secondary
10th
2005 — 2007
IMS UNISON UNIVERSITY
Master of Business Administration (MBA)
2012 — 2014
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