Tushar Shinde
An experienced Brand & Product Marketing professional with a demonstrated history of developing, branding, and promoting products to achieve profit margins both online and offline.
- Role
- Marketing Manager at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Tushar Shinde
A goal driven and enthusiastic personnel with an experience spanning more than a decade…
Experience
Marketing Manager
Mar 2023 — Present · Mumbai, IN
Driving Pan-India BTL strategy with a focus on budget optimization, in-store traffic growth, and catchment-focused brand activations.• Executed digital marketing campaigns, with a strong focus on influencer marketing to enhance customer engagement and brand recall.• Spearheading data-driven loyalty programs, leveraging customer analytics, RFM modelling, and reactivation strategies to maximize retention and repeat purchases.• Leading strategic partnerships with Bajaj Finance, Loyalty Rewards, Pine Labs, and Magic Pin to drive customer acquisition and incremental revenue.• Overseeing Pan-India media planning, with a strong emphasis on print campaigns to enhance brand visibility.• Collaborating with operations and category teams to develop sales-boosting promotional strategies aligned with business objectives.• Leading Space on Hire initiatives, generating significant non-retail revenue for stores through strategic space monetization.• Leading coordination with mainline agencies for ideation and creative development as per new campaign requirements.• Planning and managing marketing budgets, ensuring accurate record-keeping for future references and optimization. Along with Strategizing the annual and monthly marketing calendar in alignment with the Marketing Lead & Management to drive business growth.
Education
MICA | The School of Ideas
Advance Certificate in Digital Media & Marketing
2022 — 2022
Guru Nanak Institute of management Studies
MMS
2010 — 2012
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