Tushar Mudgal

About Tushar Mudgal

Digital Marketing Leader with 13+ years of experience driving measurable growth for real estate, automotive, FMCG, and consumer brands. I specialize in paid media, digital brand strategy, and digital transformation, blending analytics, creativity, and user experience to deliver business impact.I am revenue-driven at the core, with a strong understanding of business fundamentals, branding, and digital ecosystems. Over the years, I have shaped strategies that not only optimize media investments but also build strong brands and long-term customer relationships. My leadership style is deeply collaborative by creating cross-functional partnerships and teams that bring out the best in each other.Beyond results, I believe in fostering a healthy, positive company culture where people are empowered to innovate, grow, and succeed together. The goal is not only short-term wins but also sustainable teams and outcomes that last.

Experience

1. Deputy Gm

   Lodha

   Apr 2024 — Present · Mumbai, IN

   Business:• Currently focused on achieving ₹1200 Cr+ in digital + pre-sales revenue for FY25–26 through integrated performance and brand marketing initiatives. Expanded digital ownership by managing digital campaigns in-house, enhancing agility, transparency, and cost efficiency. Collaborated with pre-sales and call-center teams to streamline lead flow, improve conversion efficiency, and maximize digital revenue impact.Partnerships & Cross-Functional Impact:• Working closely with the Data Cloud team to build a single customer view, enabling advanced audience segmentation and custom targeting for paid media campaigns. Contributed expertise and knowledge-sharing to brand and marketing teams, upskilling peers in digital-first approaches and performance metrics.Team building, Leadership, Full-funnel Strategy:• Leading and mentoring the digital marketing team, fostering a culture of empowerment, accountability, and continuous learning. Inducted and upskilled team members to independently manage paid media, analytics, and vendor partnerships. Known as an enabler-leader who empowers teams to push boundaries, experiment, and grow.• Spearheading projects in CRM, analytics, and customer data platforms to enable sharper segmentation, attribution, and personalized campaign strategies. Leveraging data-driven insights to inform business decisions, optimize investments, and scale our digital growth engine.

Education

• Management Development Institute of Singapore

  Masters, Business Administration

  2009 — 2011

• K.J. Somaiya College of Engineering

  Bachelors, Mechanical Engineering

  2004 — 2008

Skills

• Market Research
• Product Development
• Competitive Analysis
• Lead Generation
• Business Planning
• Strategic Planning
• Analytics
• Brand Management
• Marketing Strategy
• Business Analysis
• Team Management
• Business Development
• Digital Marketing
• Marketing Research
• Crm