Tushar Goel
Analyst at Publicis Groupe | Ex Ipsos MMA | Marketing Mix Modeling (MMM) Specialist | Data Analyst | M.Sc. in Statistics | B.Sc. (H) Mathematics | Media Analytics | Data-Driven Marketing
- Role
- Analyst at Publicis Groupe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Tushar Goel
I let data do the talking. With a solid background in Statistics, I work across data…
Experience
Analyst
Feb 2025 — Present · Bengaluru, IN
1.Utilized Nielsen-provided syndicated and custom marketing data to build advanced regression-based Marketing Mix Models, identifying key business drivers and explaining over 85% of sales variance.2. Analyzed Nielsen media spend and exposure datasets to measure media effectiveness through ROI modeling, incremental contribution analysis, and spend-to-sales attribution.3. Leveraged Nielsen-curated market inputs to develop data-driven investment strategies, optimizing marketing budgets using saturation and diminishing return curve methodologies, resulting in an 18% improvement in overall ROI.4. Translated model outputs and Nielsen-derived insights into actionable recommendations to enhance marketing performance and support strategic decision-making.
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