Tushar Agarwal

About Tushar Agarwal

With extensive experience in data analysis and strategy, I excel at transforming complex data into actionable insights that drive go-to-market initiatives and enhance business performance. My expertise includes optimizing processes for operational efficiency, analyzing marketing campaigns to boost engagement metrics, and developing GTM strategies through market research. Key achievements include increasing email campaign open rates and improving customer satisfaction scores. Proficient in SQL,and Power BI, I thrive in collaborative environments where I leverage data to inform decision-making and achieve strategic goals. I am eager to contribute my skills to drive success in your organization.

Experience

1. Business Analyst

   Protecons Solutions Private Limited

   Jul 2023 — Present

   As a Business Analyst in Marketing Operations, I played a pivotal role in optimizing and enhancing the efficiency of marketing processes to drive business growth. My responsibilities involved a combination of data analysis, strategic planning, and cross-functional collaboration to ensure that marketing initiatives were aligned with overall business objectives.Key Responsibilities:• Data-Driven Strategy Development: Analyzed marketing data to identify trends, uncover insights, and recommend actionable strategies that improved campaign effectiveness and ROI.• Process Optimization: Streamlined marketing operations by identifying bottlenecks and implementing process improvements, resulting in a increase in team efficiency and faster time-to-market for campaigns.• Cross-Functional Collaboration: Worked closely with marketing, sales, and product teams to ensure alignment on go-to-market strategies, enhancing the integration of marketing efforts with overall business goals.• CRM System Management: Managed and optimized the CRM system to enhance customer segmentation, lead scoring, and campaign tracking, which led to increase in lead conversion rates.• Performance Reporting: Developed and maintained comprehensive dashboards and reports to monitor key performance indicators across marketing channels, enabling data-driven decision-making and continuous improvement.• Market Research & Competitor Analysis: Conducted in-depth market research and competitor analysis to inform marketing strategies and identify opportunities for growth. • Budget & Resource Allocation: Assisted in the planning and allocation of marketing budgets, ensuring optimal use of resources to achieve maximum ROI on marketing spend.Key Achievements:• Spearheaded a project to integrate new marketing automation tools, reducing manual workload and increasing the accuracy of campaign tracking.• Led the analysis and optimization of email marketing campaigns & customer feedback CRM

Education

• Dr. A.P.J. Abdul Kalam Technical University

  Bachelor of Engineering - BE

  2018 — 2022