Tusar Ranjan Rath
Senior Marketing Manager @ Deltek | PMP® | CSM | SaaS Product Marketing | Go-to-Market Strategy | Product Marketing Strategy | Agile Project Management | Competitor Analysis | Strategic Planning | GA4 | Hubspot
- Role
- Senior Manager, Marketing at Deltek
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Tusar Ranjan Rath
I am an Agile Marketing Operations leader with 18+ years of experience building and…
Experience
Senior Manager, Marketing
Nov 2023 — Present · Bengaluru, IN
Addressed poor visibility into PPC landing page performance by analyzing GA4 and Salesforce data, boosting Q1 lead conversions via reintroduced email workflows, with paid search and email marketing driving top results across 4 quarters.Overcame scaling challenges by optimizing web infrastructure and security, boosting campaign velocity 35% and pipeline 20%.Addressed low conversion rates by leading cross-team audits and A/B tests, boosting lead conversions 32% and cutting bounce rates 21%.
Education
Utkal University
Master of Arts - MA, Anthropology
2003 — 2005
Govt. Boys High School Unit - 1, Bhubaneswar, Odisha
BSE
Sikkim Manipal University - Distance Education
Master of Business Administration - MBA, Information Technology
Utkal University
Bachelor of Arts - BA, Anthropology
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