Meaghan Turpin

National Alliance Marketing Manager, Workday @PwC Canada

PwC\'s global network of alliances help businesses transform, manage and run tech capability, working on projects from planning and strategy, to design, implementation and management. Our strong alliances and key expertise and talent leverage advanced technology for our clients who have trust in our established reputation.\\\\n\\\\nIn my role as National Alliance Marketing Manager for the Workday portfolio at PwC Canada, I am responsible for all marketing, communications orchestration and execution of the Workday Alliance in Canada. My responsibilities include:\\\\n• Owning the creation and execution of an alliance marketing plan aligned to PwC\'s platforms that supports awareness and practice growth as defined by the go-to-market strategy set forth by the Alliance Leader\\\\n• Manage campaigns and budget across multiple strategic priorities\\\\n• Build and maintain relationships with subject matter experts and leadership internally and externally, including effectively navigating a large organization\\\\n• Create marketing programs for the Alliance that are on the leading edge and leveraging the latest marketing technologies to create a greater client experience e.g. social listening, analytics, etc.\\\\n• Develop Alliance marketing collateral and coordinate the distribution of this intellectual capital\\\\n• Lead and implement marketing tactics across several functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events, etc. and supporting marketing strategies.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n