Turner Roach

About Turner Roach

I am a strategic marketing professional with a varied background in the professional services industry. I currently serve as the leader of Audience Development for Deloitte Insights. Through my role, I help attract and retain our audience through digital strategy and channel management. Collaborating with my team across editorial, production, user experience and design, and product management, I help build the brand of Deloitte Insights and promote Deloitte\'s very best thought leadership.My experience includes social channel management and strategy, marketing campaign strategy, internet marketing strategy (specifically in the areas of blogging and webcast production), and online web presence, and relationship marketing. I am an innovative and proven marketer with experience in leveraging social media, marketing programs, and account management for a variety of clients helping to build relationships and develop brand presence in the marketplace. I\'m also detail-oriented, a problem-solver, a strong writer, and have an unwavering passion for digital marketing.I have been fortunate enough to be featured as a speaker on the topic of employee advocacy at the Marketing Profs B2B conference 2017 & 2016, a panelist on the topic of employee advocacy at Social Media Marketing World 2017, a frequent contributor to webcasts and podcasts, frequent presenter to the Association of National Advertising Social Media and Business-to-Business Committees and a speaker at CMRecharge conference 2013 on the topic of integration of social media within the company. Specialties: strategic planning, event planning and execution, project management, relationship management, contract negotiation, social media community management, account management, copywriting, Internet copywriting, direct mail campaigns, e-mail campaigns, branding and identity, webcast production, graphic design, website programming and development, multimedia, data analytics, statistical sampling and analysis, public speaking, HTML, CSS, Java, C++, Photoshop, InDesign, Illustrator.

Experience

1. Senior Manager, Audience Growth and Engagement - Deloitte Insights

   Deloitte

   Mar 2022 — Present · New York, NY, US

   Execute strategic planning and visioning, and overall management of the full spectrum of digital marketing channels for Deloitte Insights• Collaborate with the audience insights team to decipher marketing analytics and customer insights to develop a deep understanding of our audience’s preferences, journeys, and profiles• Apply audience insights to grow audience base, increase engagement, create new audience experiences and drive personalization strategies• Uncover industry best practices and experiment with new approaches and tools while being disciplined and analytical in measuring and sharing results• Manage a geographically dispersed team to execute against strategic priorities• Collaborate with the Deloitte Insights publishing team leaders, research centers, and other internal teams to drive marketing initiatives and experiments

Education

• Texas A&M University

  Masters of Science, Marketing - eCommerce

  2002 — 2004

• Texas A&M University

  Bachelors of Business Administration, Accounting

  1999 — 2003