Matt Turer
Director, Social Media Marketing | Washington Nationals
- Role
- Director, Social Media Marketing at Washington Nationals
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Matt Turer
Director of Social Media for the Washington Nationals.I\'ve been a part of growing some really cool brands in sports and journalism including US Equestrian, the Springfield Cardinals, KY3-TV/Ozarks Sports Zone, and the Nantucket Inquirer & Mirror.Connect on Instagram: Portfolio:
Experience
Director, Social Media Marketing
Feb 2024 — Present · Washington, DC, US
Lead and drive social media strategy, programming and execution, including strategy development, brand positioning, program conception and execution, and measurement of social programs- Oversee the management of Washington National organic media channels, totaling over 2.5 million followers across 14 accounts on Instagram, X, Facebook, YouTube, TikTok, Threads, and LinkedIn- Saw notable growth in average impressions per post (+34%), total engagements per post (+39%), and total video views per post (+120%) in first year with the organization- Lead the Washington Nationals social media team (1 full-time, 1 seasonal) within the marketing department, setting social strategy, storytelling and content planning while driving growth, fan affinity and revenue across all platforms and channels- Built an extensive social media playbook with a focus on pushing player personalities, understanding fan sentiment (using Sprout + by learning our audience), focusing on strong visual branding, leaning into culture and trends, and working towards better access- Work closely with paid media team to align on broader social strategy and amplify paid performance- Work closely with content and creative teams to develop breakthrough content to engage our existing audiences and grow social following amongst growth audiences and non-fans, focusing heavily on player and organizational storytelling mixed with smart copy and cultural/online trends- Developed a social listening program using Sprout Social to keep pulse on brand sentiment and conversation themes, delivering insights to proactively inform content, tone, and brand strategy- Develop a balanced content mix between planned and real-time content, contingent on goals for overall social strategy- Collaborate with the greater marketing department to support organizational goals while providing a fun, smart social presence that our fans and all baseball fans can connect with.
Education
Ohio University
Bachelor of Science - BS, Communications
2007 — 2022
Skills
- Adobe Creative Suite
- Russian
- Voip
- Sports Writing
- Page Layout
- Photo Editing
- Wordpress
- Photography
- Interviews
- News Writing
- Microsoft Office
- Indesign
- Editing
- Social Media
- Court Reporting
- News
- Video Editing
- Premiere
- Windows
- Copy Editing
- Marketing
- Sports Photography
- Blogging
- Social Media Outreach
- Social Networking
- Social Media Marketing
- Ap Style
- Journalism
- Graphic Design
- Politics
- Photoshop
- Tweetdeck
- Poetry
- Writing
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