Tunmise Odufuye
- Role
- Audience Editor at Huffpost
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tunmise Odufuye
I craft compelling social media strategies that drive audience engagement and brand…
Experience
Audience Editor
Jun 2022 — Present
Analyzing different data patterns to inform the editorial team on SEO and social best practices. • Providing daily SEO headline recommendations for the editorial team while advising repackaging efforts for social media promotion. • Developing content strategies to promote news stories representing the perspective of underserved communities. • Creating weekly data reports for the newly launched Voices team using Google Looker and other social analytics tools. • Presenting monthly performance reviews to pitch new monthly goals and more efficient ways to increase audience traffic. • Handling breaking news stories and pitch emails to news aggregate applications such as SmartNews and NewsBreak. • Posting high-performing news stories on all HuffPost main and vertical social media platforms using Later and proprietary BuzzFeed content management tool, PubHub. • Transcribing short-form video content for distribution on TikTok, Facebook, and Instagram. • Crafting Apple notification alerts to over 9 million recipients to increase engagement with homepage stories on the Apple News platform. • Repackaging evergreen material on social media to extend the reach of previously high-performing content.
Education
Montclair State University
Master of Arts - MA, Public and Organizational Relations
2018 — 2020
Montclair State University
Bachelor's Degree, Communication and Media Studies
2013
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