Tulsi Gurung
Global Marketing Leader | B2B & B2C Go-to-Market Strategy | E-commerce Launch & Growth | Media Planning & Performance Marketing | Team Leadership
- Role
- Global Media Strategist & Planner at Dell Technologies
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Global Media Strategist & Planner
Sep 2022 — Present · Bengaluru, IN
Lead and manage global media planning, best practice development, and agency relationships across diverse markets (North America, EMEA, Asia Pacific), consistently delivering exceptional ROI, market share gains, and brand health improvements.Develop a comprehensive global media best practice playbook, with a focus on optimizing Programmatic and Search strategies.Create a blueprint for reimagined competitive analysis, providing deeper insights into competitor performance and market positioning.Manage significant project and process changes, including the evolution of media agency relationships and the alignment of Annual and Quarterly Scope of Work with Dell\'s new organizational structure.Develop and execute Annual and Quarterly full-funnel media strategies and plans for APJ and EMEA, encompassing LTV, CTV, YouTube, Search, Programmatic, and Social channels.
Skills
- SEO
- Social Media
- Social Media Marketing
- Marketing
- Search Engine Optimization (SEO)
- Online Advertising
- Sem
- Digital Strategy
- Online Marketing
- Lead Generation
- Digital Marketing
- Social Media Measurement
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