Tulsi Fernandez
Psych & ISF @ UC Berkeley
- Role
- Marketing Assistant at The Greater Good Science Center
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Tulsi Fernandez
Recent graduate and psychology (honors) & interdisciplinary studies (honors) double major at the University of California, Berkeley.
Experience
Marketing Assistant
The Greater Good Science Center
Jul 2024 — Present · Berkeley, CA, US
Curated and designed engaging monthly newsletters around current themes for Greater Good In Action and Greater Good Workplaces on MailChimp. Coordinated with the Greater Good Magazine editorial leadership to compose timely issues of special edition newsletters to effectively support and engage subscribers.Managed the daily promotion of Greater Good Magazine articles on Facebook, LinkedIn and Instagram.Designed weekly engaging, informative graphics for Instagram and Facebook to highlight GGSC articles and resources, effectively translating important scientific findings about wellness into a form accessible to the broader public through graphic design.Collaborated with the social media manager and director of marketing & partnerships to build monthly marketing campaigns to effectively engage our audiences across platforms, promote new products/ services and address current topics in the field of wellness.Provided input on updating the website to more effectively fulfil its intended goals and worked towards edits through Expression Engine.Managed the publishing of social media post requests from partners on an ad hoc basis.Designed social media graphic templates.Led a collaboration between the Greater Good Science Center and UC Berkeley for the social media series \"The Science Behind\", translating scientific findings into accessible, entertaining short-form videos for the greater campus community through public speaking, community interaction, research and script writing.Diversified content for the \"Science of Happiness\" podcast by contributing to new content ideas, leveraging the reach of short-form video content, and bringing impactful wellness practices to a broader general audience through engaging videos and graphics.
Education
Greenwood High International School
Middle School Program
2014 — 2017
Greenwood High International School
ICSE, Primary School
2009 — 2014
University of California, Berkeley
Bachelor of Arts - BA, Psychology (Honours) & Interdisciplinary Studies (Honours)
2021 — 2025
Greenwood High International School
High School Diploma, IBDP
2019 — 2021
Greenwood High International School
IGCSE
2017 — 2019
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