Tullie Helene

About Tullie Helene

A Product Designer with a rich background in Psychology (NLP), Creative Direction, and Customer Service. I specialize in crafting intuitive, user-centered experiences for B2B and B2C SaaS products—across web, mobile, and responsive platforms.In recent year my focus has been on designing human-centered interfaces for AI and machine learning tools, with an emphasis on clarity, usability, and trust. I bring a research-driven, strategic approach to design that helps users navigate a fast-paced, constantly evolving digital world.At the heart of my work is a belief in simplicity, empathy, and meaningful design that solves real problems.WORK OVERVIEW:• Conducted comprehensive market research and competitive analysis to inform user experience design and product strategy, utilizing insights from user surveys, user interviews, and personas development. • Led UX/UI design for both web and mobile platforms, with a focus on iOS and Android experiences, ensuring consistency and usability across multiple devices. • Developed responsive and accessible web designs and e-commerce platforms using HTML, CSS, and JavaScript (basic), with emphasis on user flows, site maps, and user testing to optimize functionality. • Spearheaded product redesigns, creating low-fidelity and high-fidelity wireframes, and crafting user stories and user scenarios to support an intuitive and seamless user onboarding experience. • Utilized error handling techniques to diagnose and resolve usability issues, improving system stability and user satisfaction.• Collaborated with stakeholders to define user interface design specifications, incorporating visual design principles such as color theory, typography, and layout to create visually engaging and functional interfaces. • Integrated AI and machine learning (ML) principles into product features to enhance personalization and user experience, ensuring alignment with business development goals. • Executed user testing to validate design concepts and iterate on design solutions based on feedback, ensuring high-quality experiences and addressing pain points effectively.(Keywords: User Testing, Prototyping, Design Iteration)• Led art direction for design projects, providing clear guidance on visual identity and ensuring alignment with brand values across digital and print assets. • Applied integrated thinking in collaboration with cross-functional teams to deliver end-to-end solutions that align user needs with business objectives.

Experience

1. Sr Content Designer

   PayPal

   Jun 2025 — Present · New York, NY, US

   End-to-end content strategy across PayPal’s Developer Portal, from UX/UI design and research to content architecture and delivery.• Oversee research and documentation to support 180º flip of structural and content updates to the Developer Portal.• Drive initiatives to make developer content AI-grabbable: enabling scalable, machine-readable documentation for future-facing AI systems.• Champion the developer-as-merchant ecosystem, improving experiences for SMBs who self-integrate PayPal solutions.• Collaborate cross-functionally with design, product, and engineering to ensure content supports both user and business goals.• Advocate for accessibility, inclusion, and clarity across all developer touchpoints.• Contribute to the vision and infrastructure for a new, more robust, and inclusive Developer Portal experience.•Leverage AI and automation tools to streamline research, content generation, and content lifecycle management.

Education

• Bloc

  UX/UI

• Australian Institute of Music

  Bachelor's degree, Contemporary Music

Skills

• Studio Recording
• Leadership Development
• Live Recording
• Performance Management
• Writing
• Blog Marketing
• Performance Driven
• Entrepreneurship
• Start-Ups
• Strategy
• Customer Oriented
• Music Production
• Technological Innovation
• Management
• Social Media
• Public Speaking
• Leadership
• Sales
• Training
• Customer Service
• Blogging
• Social Media Marketing