Tulika Gupta

Top 100 Product Marketing Influencer of 2025 | Adobe | Gen AI Product Marketing | Harvard Business School

Role
Principal Product Marketing Manager at Adobe
Location
San Jose, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tulika Gupta

I’m a Principal Product Marketing Manager building and scaling enterprise products at the intersection of AI, security, and Go-to-market execution. With over a decade of experience launching products, scaling partner ecosystems, and driving cross-functional alignment, I work at the intersection of product, sales, and customer success. I excel at positioning complex technology in ways that resonate with both technical and executive buyers.In 2025, I was honored to be named one of the Product Marketing Alliance’s Top 100 Product Marketing Influencers.I’m passionate about helping teams make sense of noisy markets, being a thought leader in PMM, and building products people genuinely trust and want to use.

Experience

  1. Principal Product Marketing Manager

    Adobe

    Jul 2025 — Present · San Jose, CA, US

    Generative AI product marketing, GTM, enterprise SaaS positioning, Acrobat AI Assistant launch, MAU growth, sales enablement and executive storytelling, security-first and responsible AI, product strategy

Education

  • Harvard Business School

    Master of Business Administration (M.B.A.)

  • University of Toronto

    BASc Honors, Computer Engineering

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Tulika Gupta — Principal Product Marketing Manager at Adobe in San Jose, CA, US | Unifers