Tuesday Hagiwara

About Tuesday Hagiwara

My mission is to encourage companies, leaders, and brands to build a better, more equal, and sustainable world. Over the past 18 years, I have started a business, revived a non-profit, designed record-breaking campaigns, and sparked change within my teams and clients.My professional experience, distilled:* B2B and B2C marketing professional with experience in the CPG, Technology, Non-Profit and Media Industries* Strategic and innovative thinker, with the proven ability to work in matrixed environments* Strong research and communication skills, with the ability to distill complex ideas into simple, compelling stories, written and oral, for both internal and external audiences* Experience leading and managing comprehensive cross-functional marketing and communication campaigns* Able to work with and influence C-suite executives and translate business strategy into comprehensive campaigns* 10 years of experience leading a teamMy expertise includes:* Content Marketing* Data-driven storytelling* Strategic planning* Complex project management * Process development* Executive Coaching* Thought Leadership* Customer / Partner Relationship MarketingMy passions include:* Sustainability* Diversity & Gender Equality* Mental Health* Education & Empowerment of Future LeadersStrengths profile:1. Achiever2. Strategic3. Individualization4. Learner5. FuturisticTools of the trade:* Google and Microsoft Office Suite (Word, Docs, Excel, Sheets, PowerPoint and Slides)* Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier Pro, AfterEffects)* Content Management Systems (Wordpress, ContentStack, Sharepoint)* Email marketing platforms (Salesforce Marketing Cloud, Litmus, MailChimp)* Experience with marketing measurement platforms (Semrush, Sprinklr, Google Analytics, BrightEdge)

Experience

1. Vice President, Brand and Storytelling Studio

   Catalyst Inc

   Sep 2025 — Present

   Responsible for directing all aspects of Storytelling Studio and brand experiences including narrative development, campaigns, and activations- Bring research, products and signature events to life with compelling stories and storytelling franchises- Oversee the creation of signature brand campaigns and storytelling franchises, including a magazine, podcast, etc- Direct campaign strategy and execution across all channels- Develop and manage consistent brand experiences- Lead and manage marketing partnerships program.

Education

• The University of Texas at Austin

  Post graduate program in Artificial Intelligence for Leaders

• Northwestern University

  MS, Integrated Marketing Communications

  2010 — 2012

• University of Illinois Urbana-Champaign

  B.S., Broadcast Journalism

  2003 — 2007

Skills

• Digital Marketing
• Email Marketing
• Brand Management
• Content Management
• Adobe Creative Suite
• Marketing Communications
• Event Management
• Crisis Communications
• Employee Engagement
• Content Marketing
• Project Execution
• Strategic Communications
• Social Media
• Market Research
• Communications Planning
• Social Media Marketing
• Marketing
• Corporate Communications
• Leadership
• Client Communication
• Integrated Marketing
• Video Production