Paul Tucker

About Paul Tucker

INNOVATIVE, CREATIVE AND PROVEN E-COMMERCE LEADER with 18 years experience delivering domestic and international web based solutions. Proven track record at identifying online opportunities that provide targeted solutions to increase revenue, create competitive barriers and provide cost savings. Experienced in concept to deployment as well as road mapping product lifecycles. Understands that exceptional online user experience will drive incremental growth and opportunity. Strives in a fast paced, collaborative, results oriented environment.• Successfully Developed Online Presence in UK, Germany, Ireland, Canada• Proven Track Record at Increasing Traffic and Conversion• Named inventor on 5 web patent applicationsSpecialties: Online Conversion Strategy, Actionable Competitive Analysis, Online Internationalization and Translations, Mobile Strategies, Cross Channel Strategic Development, Search Engine Optimization, Digital Marketing, Vendor Management and Contract Negotiations, Patent Strategies, Web Content Management Strategies, Web Analytics, Web Design Incorporating User Center Design Principles, Bridging IT, Marketing, and Operations

Experience

1. Vice President of E-commerce

   HomeFront Brands

   Jul 2023 — Present

Education

• University of South Carolina

  BS: Business Administration, Finance and Real Estate

  1986 — 1990

Skills

• Management
• Web Content Management
• B2b
• Creative Problem Solving
• Mobile Devices
• E-Commerce
• Product Management
• SEO
• Market Research
• Mobile Marketing
• User-Centered Design
• Crm
• Business Strategy
• Product Development
• Search Engine Optimization (SEO)
• Usability Testing
• Leadership
• Product Strategy
• Marketing
• Web Analytics
• Competitive Analysis
• Sem
• Product Launch
• Mobile
• Online Marketing
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy