Thomas Wulff
- Role
- Paid Media Manager at Snap Finance
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Thomas Wulff
Search Engine Marketing (SEM)/ PPC | Paid Social | Account Based Marketing (ABM)| CRO |…
Experience
Paid Media Manager
Jan 2022 — Present · Salt Lake City, UT, US
Manage monthly enterprise paid search / pay-per-click (ppc) spend $1.1 million for Snap Finance across: Google Adwords, Bing, Facebook, AdRoll, LinkedIn. Within the first two months of management saw lead increase of 153% • Created Paid Social Facebook Ads lead channel - efficiently scaling spend to from $80k to $1 million becoming a significant source of inbound lead volume • Championed Conversion Rate Optimization (CRO) internally; implementing a/b & multivariate test of landing page masthead, headline, value prop, benefit declaration, & form fill test. • Crafted the following performance enhancement initiatives: CRO testing, exit pop overlays, click fraud software implementation, site speed analysis, remarketing expansion
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