Tsubasa Tanaka

About Tsubasa Tanaka

I am a people-first marketer, innovator and strategic business executive who humanizes brands to drive new growth. As a CPG and agency veteran with an entrepreneurial, mission-driven mindset, I create compelling visions, strategies and plans that inspire action and drive consistent P&L business results. Known for accelerating emerging and established brands through consumer-first brand stewardship, data-driven decision making and clear vision, I create memorable consumer brand experiences through connected commerce. With small and large company perspectives, I am skilled at strategically deploying resources to maximize return on investment. I am experienced in all phases of a product\'s life cycle - from creating white space innovation, commercializing new products, scaling emerging brands and advancing legacy brands. Leveraging empathy as a superpower, I build motivated teams that consistently shatter expectations. I lead with curiosity, clarity and purpose, creating safe and fun environments for teams. I have an innate ability to inspire teams to think creatively, challenge assumptions, and make the impossible seem possible. With peers, I am a trusted, strategic partner that provides a balanced perspective on the business. I champion diversity and model showing up with authenticity.

Experience

1. Strategist

   Zeus Jones

   Jan 2023 — Present

Education

• Williams College

  Bachelor of Arts, English and Psychology

• The University of Chicago Booth School of Business

  MBA, Marketing Management and Entrepreneurship

• UNSW

  Study Abroad Program

• Keio University

  Study Abroad Program