Shruthi T S

About Shruthi T S

From cultivating gardens to cultivating brands, my journey has been a vibrant evolution from horticulture to a dynamic role in Marketing and Product Management within the IT sector.It all began with a passion for content writing, which sparked my curiosity about the digital world. I made a bold career transition from horticulture to digital marketing, and I’m fortunate to have found my passion here. The journey has been incredibly fulfilling.Digital Marketing & Strategy: Over the years, I’ve developed deep expertise in digital marketing, having worked with 25+ B2B and B2C brands across diverse industries. My strength lies in developing impactful strategies, creating powerful content, and driving conversion-focused marketing initiatives.SEO & Lead Generation: I have a proven record of generating high-quality leads through both organic and paid media efforts. I focus on creating rich content, ranking websites on the first page, and growing search traffic through effective SEO techniques.Product Development: In addition to marketing, I’ve played an active role in product development. From concept ideation to execution, I’ve been involved in defining technical requirements, building user stories, designing workflows, and scaling internal tools.Operations & Leadership: I’m experienced in managing cross-functional teams, streamlining operations, and ensuring smooth execution of marketing and product initiatives.Design & Branding: I also bring strong design skills to the table, contributing to the creation of visuals that complement brand messaging and enhance marketing campaigns.As a marketing professional in a startup environment, I thrive in fast-paced, agile settings where I can drive strategy, execution, and growth. My focus is always on delivering measurable results that move the needle for the business.

Experience

1. Marketing Manager

   IAMOPS | Growth Fanatics DevOps

   Mar 2024 — Present · Pune, IN

   Guide and support marketing team to manage tasks effectively- Develop quarterly plans, set KPIs for team members- Implement targeted Account-Based Marketing strategy- Craft content strategies for brand awareness and client engagement, including technical DevOps content- Lead SEO implementation for increased visibility and lead generation- Utilize organic SEO and generative AI for personalized lead generation- Stay updated on industry trends for continuous optimization- Foster innovation and collaboration within the team- Analyze performance metrics for data-driven decision making- Enhancing lead generation through LinkedIn and Google Ads- Strengthening brand positioning strategies- Collaborating with DevOps for technical content creation- Utilizing Factors.ai to map and analyze the buyer\'s journey- Establishing a robust lead nurturing pipeline- Developing outbound marketing strategies- Implementing email campaigns for lead generation and employee branding using Sender app.

Education

• Ben-Gurion University of the Negev

  Summer Course, Sustainable Agriculture

  2016 — 2016

• University of Horticultural Sciences, Bagalkot

  Master's degree, Horticulture

  2011 — 2014

• College of Horticulture, Mudigere

  B.Sc, Horticulture

  2007 — 2011