Trevor Symons

About Trevor Symons

Some tools track what happened. Ours helps change what happens next.Our goal is to cut Violent Retail Crime by 50% in the next 5 years.Experienced sales leader focused on building high performance, consultative sales teams that drive real world impact.Over the last two decades, I’ve led go-to-market strategy, learning and development, and revenue enablement programs across multiple verticals. I’ve overhauled sales processes, implemented automation across tech stacks, negotiated vendor partnerships, and built marketing strategies that directly contributed to pipeline velocity and brand strength.Now at Auror, I’m leading the North America sales team on a mission to reduce violent retail crime by 50% in the next five years. Our platform empowers retailers and law enforcement to proactively prevent organized retail crime, protect frontline teams, and improve store safety.If you\'re passionate about purpose-led tech, retail transformation, or building GTM engines that scale, let’s connect.

Experience

1. VP of Sales

   Auror

   Feb 2025 — Present · US

   Leading the North American growth mission at Auror.Auror is the retail crime intelligence platform powering the largest and fastest-growing network in retail crime prevention.We connect retailers and law enforcement to eliminate offender anonymity, linking incidents, repeat offenders, and vehicles across organizations so teams can act before crime escalates, not after.10% of offenders drive over 70% of loss and harm. Auror’s AI surfaces the patterns isolated systems miss, enabling seamless evidence transfer, direct law enforcement collaboration, and cross-organization intelligence that turns fragmented incidents into coordinated action at scale.Trusted by many of the largest retailers globally and thousands of law enforcement agencies. From License Plate Recognition that automatically enrolls vehicles of interest across retail networks, to Subject Recognition that identifies prolific offenders responsibly and at scale, Auror delivers a connected intelligence ecosystem that no siloed tool can replicate.

Education

• University of Leeds

  BA, Business management - Economics

  2005 — 2008

• IESE Business School

  Driving Leadership Potential

  2019 — 2019