Todd Sokolove
Executive Director, Global Brand Marketing @Paramount Pictures
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WORK HISTORY
Executive Director, Global Brand Marketing @Paramount Pictures
Developing dynamic new product opportunities across a pool of nearly titles in the historic Paramount Pictures catalog. across digital transactional (EST, tVOD, VOD, cVOD) and physical (DVD, Blu-ray, UHD 4K) home entertainment. • Strategically optimizing anniversaries, calendar-related, and drafting events to drive title awareness, growing sales performance, ensuring shelf-life, and expanding reach. • Ensuring growth through successful content curation for emerging transaction-based platforms, third-party licensees, and key-partner initiatives. • Proactively engaged with teams across the ViacomCBS family,(e.g. Consumer Products, Publishing, Research, Emerging Technologies, Television) to discover and leverage synergistic opportunities. Core accomplishments to date include:* Successful launch and development of \"boutique\" collector\'s brand - Paramount Presents * Production of over 150 new-to-format physical and digital releases driving new contribution margins on core library titles.* Brand champion and new product development of key IP movie franchises, including Indiana Jones, The Godfather, Transformers, Mission: Impossible, Star Trek, Mean Girls, and Friday the 13th.
EDUCATION
New York University
Film, Animation, Film
Central Michigan University
Bachelor of Applied Art, Broadcasting and Cinematic Arts
SKILLS
ABOUT TODD SOKOLOVE
I\'ve lead award winning entertainment marketing and brand strategies for over 15 years at…
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