Tso-Ming Liu

Senior Paid Search Specialist @VistaPrint

New York, NY, US

Manage paid search campaigns (Google and Microsoft Ads) for signage and marketing material product categories in NA market. • Maintain campaign target ROAS while maximizing spend by adjusting ROAS target of auto bidding strategies and anticipating search volume seasonal shift.• Lead the optimizations for ad assets such as ad copies, shopping images and shopping titles for signage and marketing materials product categories.• Communicate and report performance to the product team members.• Support new product launches with paid search campaigns