Tshewang Sherpa

About Tshewang Sherpa

I work at the intersection of marketing operations, automation, data quality, and AI.My background is in building scalable B2B marketing systems across Marketo and Salesforce, with hands-on experience in campaign operations, webinar/event workflows, lifecycle automation, attribution, and reporting.At Neo4j, I help improve the systems behind full-funnel execution by strengthening lead quality, routing, tracking, and operational reliability through better process design, cleaner data, and AI-enabled automation.I’m especially interested in turning messy manual work into durable systems that scale. That includes building lifecycle, process safeguards, attribution improvements, and privacy- and consent-aware marketing operations.I also enjoy applying AI in practical ways. Recently, I built a Slack-based AI chatbot for the MOPs team using RAG, vector embeddings, and Neo4j vector search so marketers can get source-cited answers from approved internal documentation and reduce repetitive support work.

Experience

1. Marketing Automation Consultant at Neo4j (Via Marvel Marketers)

   Marvel Marketers

   Mar 2025 — Present

   Built a Slack-based MOPs AI bot on Cloud Run using Python, Neo4j AuraDB RAG, and Gemini embeddings to deliver source-cited answers from approved documentation and reduce repetitive support work• Own tracking and attribution across Marketo, Salesforce, and BigQuery, unifying conversion data with LinkedIn Ads, Meta Ads, and Google Ads.• Lead global marketing automation strategy and execution across Marketo + Salesforce, supporting integrated campaigns across AMER, EMEA, and APAC.• Maintain analytics and measurement pipelines using Google Tag Manager, Google Analytics, and Looker Studio to monitor engagement and performance.• Implement a server-side conversion tracking framework across PLG and SLG signals using Meta/LinkedIn CAPI and Google Ads via BigQuery, improving conversion processing and attribution accuracy to optimize paid media performance and drive acquisition efficiency.• Enable ABM execution in 6sense by building target audiences and syncing segments with Marketo and ad platforms for personalized targeting and engagement.• Build and optimize multi-channel programs (webinars, events, nurtures) in Marketo with Jeto, BigMarker, Splash, and Goldcast integrations; drive operational rigor through QA/governance, lead lifecycle audits, templates, and workflow automation (Workato, Zapier, Google Apps Script).

Education

• GATE - Global Academy of Tourism and Hospitality Education

  Higher Diploma, Hospitality Management

• V.S. Niketan Higher Secondary School

  High School Diploma, Hospitality Administration/Management

• University of Central Oklahoma

  Bachelor's degree, Business

• Johnson & Wales University

  Master of Business Administration - MBA, Business Management

  2019

Skills

• Microsoft Excel
• Powerpoint
• Tourism
• Rooms Division
• Photoshop
• Catering
• Hospitality
• Hotels
• Restaurants
• Hospitality Industry
• Leadership
• Customer Satisfaction
• Social Media
• Food
• Article Writing
• Food
• Hospitality Management
• Microsoft Office
• Food & Beverage
• Banquets
• Teamwork
• Ids (Property Management Software)
• Customer Service
• Restaurant Management
• Event Management
• Front Office
• Microsoft Word
• Management
• Team Building
• Hotel Management
• Resorts
• English
• Event Planning