Tshaka Campbell

About Tshaka Campbell

A senior marketing executive with 10+ years of experience accelerating growth for tech companies from early-stage to scale. With a full-stack marketing approach, I specialize in demand generation, GTM strategies, and product positioning across B2B sectors, adding B2C sensibility for deeper user engagement. I’ve driven campaigns achieving 300% lead growth and led teams in scaling revenue by 150%, supporting M&A transitions and building strong, scalable brands.I\'ve spent my career helping companies grow by building marketing systems that bring in high-quality leads, turn them into customers, and keep them engaged. I’ve done this in fast-moving industries like AI, Cybersecurity, and Education and FinServ where trust, compliance, and clear messaging really matter, in B2B and B2C environmentsHere’s what I bring to the table- I know how to build marketing engines that actually drive revenue, not just create buzz- I’ve led marketing for complex software products, and comfortable breaking down technical ideas into messages that resonate with customers- I work well across departments — aligning marketing, sales, and customer success so everyone is rowing in the same direction- I’m highly data-driven. I use analytics and AI tools to track what’s working and shift budget and messaging accordingly- I’ve led global teams, managed marketing budgets, and reported to CEOs and investors — so I understand the pressure and focus needed in a company backed by private equity.Key Achievements:Global Market Expansion: Created transformational GTM strategies that have redefined market landscapes and driven sustained pipeline growth, optimizing revenue flow in the SaaS sector.Rebranding & Market Leadership: Spearheaded a multi-million-dollar rebranding initiative for a global enterprise, achieving a 45% surge in brand recognition and a 30% increase in market shareStrategic M&A Leadership: Guided organizations through mergers and acquisitions, ensuring cohesive brand integration and strategic alignment, contributing to $200M+ Growth: Launched product lines that exceeded initial sales forecasts by 40% within the first quarter, securing top positions in industry analyst rankings like the Gartner Magic Quadrant.Customer-Centric Strategies: Reimagined customer engagement strategies, driving a 60% growth in sales and tripling organic traffic through revitalized content marketing and digital presence.I also sit on the board of non-profit orgs in Silicon Valley the drive adoption of the arts and am the Poet Laureate Emeritus of Santa Clara County.

Experience

1. Senior Director Global Demand Generation

   COFENSE

   Sep 2025 — Present

   Cofense is the leader in intelligence-driven email defense, powered by the world’s largest active phishing-threat reporting network—over 35 million Cofense-trained employees. We protect the world’s largest enterprises from thousands of daily phishing attacks that slip past traditional Secure Email Gateways (SEGs) and AI-based perimeter tools. Learn more at cofense.com

Education

• City University of New York City College

  Bachelor of Science - BS, Architectural Engineering Technology/Technician

• Hampton University

  Bachelor of Architecture - BArch

• Fashion Institute of Technology

  Bachelor of Science - BS, Marketing

• The City University of New York

  Bachelor of Arts - BA, Integrated Marketing

Skills

• Public Speaking
• Strategy
• E-Commerce
• P
• Advertising
• Poetry
• Mobile Marketing
• Performance Poetry
• Customer Retention
• Marketing Communications
• Ppc
• Direct Mail
• Loyalty Programs
• Market Planning
• Multi-Channel Marketing
• B2b
• Loyalty Marketing
• Direct Marketing
• Lead Generation
• Customer Acquisition
• Marketing
• Database Marketing
• B2b Marketing
• Media Planning
• Digital Strategy
• Creative Strategy
• Analytics
• Business-to-Business (B2b)
• Financial Services
• Crm
• Management
• Digital Marketing
• Relationship Marketing
• Online Marketing
• Customer Insight
• Brand Management
• B2c
• Marketing Strategy
• Media Buying
• Affiliate Marketing