Tushar Seth
New to Canada Product and Acquisition Strategy @TD
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WORK HISTORY
New to Canada Product and Acquisition Strategy @TD
Toronto, ON, CA
Product and Acquisition strategy for New to Canada.
EDUCATION
Banaras Hindu University
Master's degree
Banaras Hindu University
Bachelor of Commerce - BCom, Accounting and Business/Management
Ivey Business School at Western University
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT TUSHAR SETH
Tushar is an MBA from Ivey Business school Western University, a marketing strategist and a digital enthusiast, who has experience in leading full funnel marketing campaigns, driving acquisition strategy by finding solutions through customer insights, integrating marketing technology, and motivating teams to attain business objective. He has hands-on experience of working on channels such as Email, Social Media, SMS, Push Notifications, Websites, DM, events marketing etc. Also leveraging and integrating Marketing Technology tools such as IBM Unica, Adobe Campaigns, Oracle Eloqua, Cvents etc.An expert in CRM, Marketing Automation and customer lifecycle management, Tushar has lead multiple initiative to drive acquisition and retention, enhance customer onboarding & engagement, increase share of wallet, thereby delivering higher customer life time value (LTV). As Sr. Manager Payments and Digital Baking, he is helping the organization drive growth in retail credit cards and online banking portfolio. He is leading data driven strategy to deliver on customer acquisition and engagement targets. Finalize go to market strategy for new products or features and create acquisition offers to drive growth. Specialties - Marketing Strategy, Digital Marketing, Performance Marketing, Brand Management, Communication Planning, P&L Management, Portfolio Management, Relationship Management, Campaign planning and management, Customer engagement, B2B, Channel marketing, Content Management, Product marketing, Research, Marketing alliance, Loyalty programs, PR, Lead generation campaign, Events and Sponsorship, Public Relation, Citizenship Marketing, Google Analytics, SEO, SEM, Adobe Analytics
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