Tsering Lock
Retention Customer Marketing Manager (Global) @The Economist
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WORK HISTORY
Retention Customer Marketing Manager (Global) @The Economist
London, GB
Develop and execute a flagship behavioural marketing experience that responded to customer activity in real-time to drive deeper engagement, content consumption and build lasting customer habits- Leading subscription gifting offers to increase customer value and advocacy- Designing and execute subscription upgrade campaigns- Utilized A/B testing to optimize message timing, creative and channel selection for behavioural marketing campaigns- Collaborated with analytics teams to measure engagement, content consumption growth, upgrade rates, and gifting uptake
EDUCATION
University of Birmingham
Bachelor of Science, Geography
Sir William Borlase's Grammar School
A-Level and GCSE
SKILLS
ABOUT TSERING LOCK
Retention & Engagement Marketing Manager (Global) at The Economist
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