Tobias Schmidt
Digital Analytics Consultant @Tschmidt.Io
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WORK HISTORY
Digital Analytics Consultant @Tschmidt.Io
Berlin, DE
EDUCATION
Hochschule Bielefeld
Bachelor of Arts - BA, Wirtschaft
Shanghai Community International School
High School Diploma, (U.S.)
Cologne University of Applied Sciences
Fachhochschulreife, Economics
TAMK - Tampere University of Applied Sciences
Bachelor of Business Administration (BBA), Economics, International Business
SKILLS
ABOUT TOBIAS SCHMIDT
Background- 10+ Years of experience in Digital Analytics, with a focus on web tracking, marketing performance and data accuracy- Simultaneously implemented new technologies & data solutions for better tracking (GTM, GA4, GA360, etc.), easier KPI/data monitoring (Power BI/SQL/Looker) and customized Product Feeds (Productsup, custom XML solutions, etc.)- Consulted with all major vendors (Google, Meta, Criteo, etc.) in the Ad Industry on a regular basis, in order to test & scale new methods/features to make the business more competitive- Closely worked with BI & Dev teams to assist with tracking, data collection, modelling, and analyses of campaign opportunities, fraud traffic, discrepancies, etc.
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