Timothy Scott Burns

About Timothy Scott Burns

As the Director of Sales and Marketing at Tectran Manufacturing Inc, I focus on aligning sales, digital, product, and customer marketing teams to execute demand generation strategies that drive measurable revenue growth. My expertise lies in CRM implementation, integrated buyer journey development, and crafting actionable digital and eCommerce strategies to propel business success. By partnering closely with regional sales leaders, I ensure alignment of marketing initiatives with pipeline objectives while steering branding efforts and identifying opportunities for organizational change. My commitment to data-driven decision-making, customer success, and budget management enables me to deliver consistent results across multiple channels.

Experience

1. Director of Sales and Marketing

   TECTRAN Manufacturing Inc

   Sep 2017 — Present · Buffalo/Niagara, NY, US

   Quarterback across revenue growth teams (Sales, Digital, Product, Customer Marketing, Events, CRM, Analytics, etc.) to ensure quality and timely demand execution across all internal & external sales & marketing channels. Partner closely with regional sales leaders to serve as the key marketing business partner for pipeline success. Craft digital and ecommerce goals and objectives into reasonable, actionable & integrated plans that deliver revenue across core product portfolio. Lead development and implementation of CRM solution across global organization to create integrated buyer journeys for our top accounts. Drive branding initiatives and identify change management opportunity working with sales strategy, marketing ops and growth teams. Develop reporting frameworks for clear communication with sales and marketing leaders on a global level to share performance trends. Communicate effectively and manage communications to key stakeholders across the business.

Education

• Canisius University

  MBA, Information Technology

  1993 — 1996

• Canisius University

  BA, English Language and Literature/Letters

  1988 — 1993

Skills

• P&L Management
• Leadership
• Analytics
• Online Marketing
• Business Strategy
• Management
• Strategic Planning
• Web Analytics
• Account Management
• Advertising
• Multi-Channel Marketing
• Salesforce.com
• Internet
• Marketing
• Strategy
• E-Commerce
• Sales Operations
• Direct Mail
• Customer Acquisition
• Sales
• Email Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Marketing
• Direct Marketing