Trygve Vandal
- Role
- Search Engine Marketing Account Manager - Smb at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Trygve Vandal
Search Engine Marketing account manager with applied experience in marketing management…
Experience
Search Engine Marketing Account Manager - Smb
Dec 2018 — Present
Managed 200 clients with a combined average of $3-3.5 million in monthly ad spend. • The retention across my book was greater than 98% due my emphasis on building long term customer relationships. This led to organizational efforts to adopt the guidelines I designed to promote successful long-term customer relationship management. • I personally managed Microsoft Advertising efforts for multiple fortune 500 companies. Some of these accounts included the following companies, Harbor Freight, ThredUp, Lull Ventures LLC, Tastes of Chicago, AnswerForce, Entrata Inc, Adopted Innovations Inc, and Infor. • Built predictive analytical models (Excel & Power BI) to augment bidding strategies, balancing CPA and lifetime value of customer versus immediate ROAS. • Designed advanced data visualization dashboards on Power Bi, and Excel that provided both quick actionable insights, while simultaneously allowing easy monitoring of KPIs. Most importantly my dashboards retained the functionality to perform deep dives into subsets of the larger data sets. • Within the first six months of my tenure I was designated as the subject matter expert on Microsoft shopping campaigns for a team greater than 35 account managers. Subsequently, I developed comprehensive marketing plans to strategic and high-value clients, tailored to their specific needs/objectives. One example is Harbor Freight, they decided to start shopping from the ground up on the Microsoft network. Ultimately, we scaled them from first build and launch of campaign to a daily spend of $15,00 while achieving double the ROAS they receive on Google. • Was selected to develop training materials and coach fellow team members on topics including new pilots, Microsoft merchant center best practices, shopping campaign optimization, intermediate excel and, practical application of pivot tables for data visualization and reporting.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.