Pamela Ella Rich

About Pamela Ella Rich

Hi I am Ella. Since age three, I have been passionate about real estate and had dreams of home-ownership. Here is my story of how, I started slinging my jewelry in first grade, collecting quarters in my purple overalls to how I evolved into selling tech in a couture purple suit: https://substack.com/@ellarich/note/c-21•••••66Today I’m a Seattle-based property management veteran with 20+ years of experience, a licensed broker, and a green building engineer. I combine deep industry expertise with proptech SaaS sales, proven revenue generation, strategic partnerships, industry education, and community leadership to drive measurable impact for organizations and their clientsI try to be an authentic seller and relationship builder who combines deep industry expertise to drive strategic partnerships and measurable impact for both organizations and clients. I carry 8+ years of full-cycle, quota-carrying sales experience in SaaS, PropTech, Fintech & real estate.In my current role as an enterprise and mid-market account executive at innovative PropTech Company Second Nature, I am a top performer, President\'s club winner, and am currently pacing 256% to my quota. I am very proud of what we do at Second Nature; offering a triple-win solution to customers, investors, and residents.I am also proud of the knowledge I am gaining around residential property management best practices in the legislatively complex Pacific Northwest, Hawaiian, and Alaskan territories that I manage. Today, I specialize in complex, multi-stakeholder deals and regulated environments, turning opportunities into measurable growth with resident benefit packages and services (RBP).Previously, I sharpened my sales skills at DocuSign and Better.com, learning and eventually mastering solution-based selling in technical, compliance-heavy contexts. The self-appointed \"mayor of resident benefit packages,\" I connect dots where others see lines and have created real friendships and partnerships with colleagues in the residential property management industry. I thrive when client partnerships are human, creative, and impactful. Outside of work, I love to cook, see live music, spend time with my family and friends, volunteer & travel.

Experience

1. Account Executive, Strategic Business Development (Territory Owner)

   Second Nature

   Jan 2025 — Present · Seattle, WA, US

   Top Performer 2025 Presidents Club Winner At Second Nature, I promote the triple win for property managers in the SFR and small MF spaces. We offer the cure for the triple squeeze and sell tools and services that transform operations, streamline workflows, and improve decision-making. I take a consultative, multi-stakeholder approach, guiding clients through complex processes while delivering measurable results.Across SaaS, PropTech, and real estate, I specialize in turning technical solutions into practical outcomes for enterprise and mid-market clients — working closely with finance, operations, legal, and tech teams to make ideas stick. I thrive at the intersection of strategy, compliance, and innovation, helping organizations adopt new tools responsibly and efficiently.I’m passionate about supporting clients in navigating complex challenges, making technology work for them, and building partnerships that drive long-term impact. Outside work, I explore music, sustainability initiatives, and new cities — always looking for ways to connect, learn, and innovate. Let\'s connect!

Education

• South Seattle College

  Bachelor of Applied Science - BAS

• Saint Louis University-Madrid

  Communication and Media Studies