Truptirekha Das Mahapatra

About Truptirekha Das Mahapatra

Results-driven & …

Experience

1. Digital Marketing Manager

   Eduinx

   Dec 2024 — Present · Bengaluru, IN

   Strategic Planning:Develop and oversee the execution of marketing strategies to achieve business objectives.Identify target audiences and market trends to tailor campaigns effectively.Campaign Management:Plan and execute multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.Monitor campaign performance and adjust strategies for optimal results.Brand Management:Ensure consistent brand messaging and identity across all platforms.Develop and maintain brand guidelines to uphold a strong brand presence.Content Development:Collaborate with creative teams to produce engaging content, including blogs, videos, and social media posts.Oversee copywriting, design, and production of marketing materials.Data Analysis and Reporting:Analyze marketing performance metrics to measure ROI and inform decision-making.Prepare regular reports on campaign effectiveness and market trends.Team Collaboration:Work closely with sales, product, and customer support teams to align marketing strategies with overall company goals.Manage relationships with external agencies, vendors, and partners.Budget Management:Allocate and oversee the marketing budget effectively.Ensure cost-efficiency while maintaining campaign quality.Customer Engagement:Develop strategies to increase customer retention and loyalty.Monitor customer feedback and adapt marketing strategies accordingly.

Education

• NOU University

  M.A (English Literature)

  2007 — 2009

• Prodigitor

  Digital Marketing Trainee

  2022

Skills

• Writing
• Team Management
• Content Writing
• Content Writer
• Management
• Crm
• Blogging