Trudy S. B.

About Trudy S. B.

Hi! I\'m Trudy Susan, a Fractional CMO/COO with over 20 years of experience in brand strategy and business operations, now based in Atlanta, GA.With over a decade of self-employment, I\'ve empowered clients by solving complex marketing problems and providing comprehensive business development support. My expertise includes:Strategic Planning: Co-creating go-to-market strategies, business plans, and marketing programs. Offering strategic guidance through weekly and monthly planning sessions.Program Management: Successfully managing numerous programsStreamlining Operations: Process development and SOP creationBusiness Analysis: Conducting SWOT analyses and identifying business gapsTechnology Integration: Facilitating software upgrades and migrationsProduct Management: Managing new product launches and rolloutsMy Expertise Includes:• Brand Management• Marketing Strategy & Operations• Program Management• Project Management• Business DevelopmentIndustry Experience:• Beauty Industry• Internet Marketing• Public Speaking• Influencer & Celebrity EngagementWhat Sets Me Apart:I excel at seeing and hearing people, enabling me to get the best out of both direct and indirect reports through the art of partnership. I know how to create win-win situations that elevate both the company and the individual, fostering an environment where everyone thrives.Professional Interests:I am deeply passionate about fostering community and culture. I believe that when people feel supported and understood at work, it transforms the entire organization for the better. In my spare time, I engage in discussions on psychology, culture, and community, integrating these insights into my work relationships.

Experience

1. Owner

   Influencer Match Agency

   Apr 2014 — Present

   Influencer Match Agency provides business development consulting services to established and emerging brands.Services Include:Go-To-Market ManagementBrand DevelopmentProduct DevelopmentCampaign Management & Talent AcquisitionClient experience includes SheaMoisture, L\'Oréal, Camille Rose Naturals, Alaffia, & Soft-Sheen Carson

Education

• UCLA

  Certificate, Public Relations

  2010

• Newport High School

  Diploma

• UW Foster School of Business

  Bachelors, Marketing & Retail Management

  2001 — 2005