Troy Vanatta

Experience

1. Director of Marketing and Digital Strategy

   Information Network Associates, Inc.

   Aug 2016 — Present · Harrisburg, PA, US

   Develop, manage, and implement comprehensive marketing and communication initiatives to successfully promote products and services • Establish and maintain a consistent brand and customer experiences across web, mobile, email, and social owned properties• Identify new opportunities to increase conversions and improve relationships with our audiences• Develop and deliver powerful, relevant, brand-aligned digital content to forge and deepen engagement and customer relationships• Monitor competitive trends, evaluate relative product positioning, benchmark products relative to key competitors, and target areas for differentiation• Analyze and measure business impact for brand awareness, conversion and loyalty using web analytics and research• Manage activities including digital media properties, marketing campaigns, events and branding efforts• Oversee content of marketing materials and graphic design to ensure consistent messaging, brand and style standards• Measure and report performance of all marketing campaigns and assess against company goals• Create, manage, develop and implement unit policy, standards, guidelines, and procedures• Prepare weekly and monthly reports for Executive staff regarding Marketing Division• Oversee the preparation and submission of vendor invoices• Ensure the continued professional development of staff within the unit• Supervise staff and provide on-going guidance, mentoring, feedback, and motivation to ensure performance

Education

• Penn State University

  Bachelor of Science, Health and Human Development

  1995 — 2000