Troy S.
Founder and Marketing Director at NewBizData
- Role
- CEO and Marketing Director at Newbizdata
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Troy S.
My marketing campaigns have generated up to a 37% response rate and a 17X ROI. One…
Experience
CEO and Marketing Director
Feb 2017 — Present · San Francisco, CA, US
Marketing campaigns that have generated deals ranging from 17X ROI, 37% response, and 16% meeting rate• Created hyper-personalized multichannel marketing campaigns• Developed strategic partnerships for shared advertising opportunities• Created drip campaigns that use behavioral triggers to optimize campaign flow• Led the creative direction and copywriting for websites, marketing collateral, presentations, online ads, whitepapers, video ads, and direct mail• A/B tested landing pages, emails, direct mail, and digital ads• Managed LinkedIn, Google, and Facebook ads• Managed variable data direct mail campaigns• Generated custom marketing leads using proprietary Python web scrapers and data enrichment software• Scraped business listings and contact information from public directories• Developed algorithms that match raw business data with websites, emails, phone numbers, and industry information• Created algorithms that parse website data and produce actionable insights• Integrated scrapers with email and postal verification APIs to ensure marketing deliverability• Collected search query data using Google and Microsoft APIs
Education
Loyola Marymount University
Bachelor of Science - BS, Natural Sciences
2010 — 2014
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.