Troy Thomas

About Troy Thomas

Senior healthcare marketing and MarTech leader with a more than a decade of experience driving digital transformation, patient engagement, and revenue growth across payer, provider, and agency sectors. Proven ability to align marketing technology with enterprise strategy, accelerating CRM adoption, reducing acquisition costs, and improving service line performance. At the intersection of strategy, systems, and outcomes, I help healthcare organizations activate patient-centered engagement through scalable, compliant, and insight-rich digital ecosystems. I\'ve led cross-functional teams of 12+ and managed portfolios up to $10M, delivering measurable impact in both centralized and matrixed environments. Currently expanding into broader executive responsibilities and seeking opportunities to drive enterprise marketing outcomes at scale. Passionate about improving the healthcare journey through human-centered design and digital innovation.Specialties: Strategy Development, MarTech, Marketing Automation, Product Management, Data Analysis, Product Marketing, Acquisition Marketing, Engagement Marketing, Market Research, Media Planning, Digital Marketing, Growth Marketing, Brand Development, Social Media, Salesforce Marketing Cloud, Salesforce Sales Cloud

Experience

1. Marketing Technology Strategy Manager

   Baptist Health System KY & IN

   Aug 2023 — Present · US

   Lead enterprise marketing technology and digital engagement strategy for a $2B regional health system. Architect and operationalize Salesforce-based ecosystem to enable personalized patient experiences, support population health initiatives, and drive service line growth.

Education

• University of Kentucky

  Bachelor of Business Administration (BBA), Marketing & Management

Skills

• Digital Marketing
• Relationship Marketing
• Ppc
• Sponsorship Activation
• Marketing Management
• Sales
• Email Marketing
• Marketing
• Advertising
• Mobile Marketing
• Event Planning
• Advertising Sales
• Market Planning
• Social Media Marketing
• B2b
• SEO
• Direct Marketing
• Trade Shows
• Online Advertising
• Marketing Research
• Integrated Marketing
• New Media
• Interactive Marketing
• Online Marketing
• Brand Management
• Strategic Partnerships
• Marketing Strategy
• Media Planning
• Strategic Planning
• Sponsorship
• Creative Direction
• Public Relations
• Media Relations
• Digital Media
• Brand Development
• Lead Generation
• Management
• Event Management
• Digital Strategy
• Marketing Communications