Troy Lott
Marketing Leader Focused on Growth, Revenue, and Performance | B2B & D2C
- Role
- Marketing Analyst at B&w Trailer Hitches
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Troy Lott
A transformational marketing leader with a proven track record of driving revenue growth, scaling lead generation, and elevating brand visibility across B2B and D2C markets. I build data-driven, customer-centered strategies that consistently deliver measurable business results.I specialize in connecting strategy with execution—aligning marketing systems, channels, and teams to accelerate growth. Whether launching integrated campaigns, optimizing funnels, or shaping brand narratives, I focus on one outcome: profitable, predictable, and repeatable growth.What I’m known for-Measurable Growth: Consistently exceeding revenue and lead-generation goals through blended brand + performance marketing-Strategic Execution: Deep expertise in data analysis, segmentation, content development, digital advertising, and conversion optimization-Leadership & Operations: Builder of high-performing teams, scalable processes, and efficient MarTech ecosystems that support long-term growth.Core Competencies:Growth Marketing • Demand Generation • Marketing Automation • B2B & D2C Strategy • Digital Marketing • Content Development • Team Leadership • Omni-Channel Campaigns • Customer Journey Optimization • Creative Strategy • Project Management • Product Marketing • Copywriting • Email Marketing • Data Analytics • Budget & Asset ManagementTech & Platform Proficiencies:HubSpot • Salesforce • Microsoft Dynamics 365 • Shopify • WordPress • Drupal • Klaviyo • Mailchimp • GA4 • Google Ads • LinkedIn Ads • Meta Ads • Microsoft Ads • Amazon Ads • Reddit Ads • GTM • Semrush • Brightedge • SpyFu • Zapier • Adobe Creative Cloud • Canva • MySQL • ClickFunnels • Infusionsoft • Formstack • SharePoint
Experience
Marketing Analyst
Apr 2024 — Present · Humboldt, KS, US
Education
University of Cumbria
Master of Science - MSc, Data Analytics
Southern Methodist University
Professional Certificate, Digital Marketing Strategy and Analysis
MIT Sloan School of Management
Executive Certificate, Digital Marketing Analytics
2019 — 2019
Southern Methodist University
Professional Certificate, Digital Analytics and Insights
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