Troy J Peterson

Multimedia Sales Manager | First Alert 6 (WOWT) – Gray Media | Digital-First Strategies That Drive Measurable Business Growth

Role: Multimedia Sales Manager - Gray Media - Wowt at First Alert 6
Location: Omaha, NE, US
LinkedIn followers: 500 followers

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About Troy J Peterson

As Multimedia Sales Manager at First Alert 6 (WOWT)| Gray Media, I help local and regional businesses accelerate growth through integrated marketing solutions that drive real results. With 25+ years of experience in media sales, revenue leadership, and digital strategy, I partner with teams and advertisers to turn insights into impact across broadcast, digital, OTT/CTV, and emerging platforms.Having spent 10 years as a digital marketing agency owner, I bring a true business-owner mindset to every conversation. I understand what it takes to grow a brand, manage budgets, and deliver measurable ROI in an ever-evolving media landscape.My focus is on: • Strategic, data-driven multimedia campaigns • Growing digital-first and performance-based solutions • Building high-performing sales teams and client partnerships • Helping businesses win attention, trust, and market shareIf you’re looking to elevate your brand, expand your reach, and achieve meaningful growth, let’s connect and explore how First Alert 6 can help move your business forward.

Experience

Multimedia Sales Manager - Gray Media - Wowt
First Alert 6
Jan 2026 — Present · Omaha, NE, US

Education

Bellevue University
MBA, Marketing
2006 — 2007
Harvard Executive Education
Certificate, Leading Product Development
2008 — 2008
Bellevue University
BS, Business Information Systems
1999 — 2001

Skills

Analytics
Web Development
SEO
Salesforce.com
Web Design
Affiliate Marketing
Product Management
Strategic Planning
Marketing
Database Marketing
Email Marketing
Sem
B2b
Multi-Channel Marketing
Direct Marketing
Local Search
Social Media
Online Marketing
Web Marketing
Crm
E-Commerce
Strategic Partnerships
Direct Mail
Business Development
Digital Marketing
Ppc
Interactive Marketing
Mobile Marketing
Web 2.0
Product Marketing
Digital Strategy
Social Media Marketing
Cross-Functional Team Leadership
Marketing Strategy
Web Analytics
Integrated Marketing
Internet Strategy
Lead Generation
Customer Acquisition
Leadership

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