Troy Johnson

About Troy Johnson

I work with independent & national clients in direct channel marketing in which I manage and assist with marketing & media planning, strategic planning & research, SEM/online planning & placement with connected workflow to and from the multiple departs in PR, Media, Creative, Production & Programming. I also work in operational streamlining with our internal database set up, global procedures, ongoing enhancements & efficiencies & budget planning, billing & reconciling. And, I dabble in and am knowledgeable with research and statistical data reporting to help find and compare plans for ongoing trends and new marketing strategies.

Experience

1. Marketing Services Manager

   Strategic America

   Jan 2001 — Present

   A full-service, integrated marketing firm, offering a full palette of strategic marketing services to the U.S. and Canada. As one of America’s premier channel marketers, we work with the field—franchise owners, retail dealers, distributors and contractors, and agents—to directly deliver the brand and drive sales for companies at the local level.

Education

• University of Northern Iowa

  BA

  1989 — 1993

Skills

• Public Speaking
• Field Marketing
• Direct Mail
• Mobile Marketing
• Team Management
• Management
• Team Building
• Pure Awesomeness
• Integrated Marketing
• Channel Strategy
• Networking
• Brand Management
• Marketing Strategy
• Brand Development
• Sem
• Multi-Channel Marketing
• Media Planning
• Social Media Marketing
• Microsoft Excel
• Online Advertising
• Trade Shows
• Market Planning
• Public Relations
• Sales
• Database Marketing
• Marketing
• B2b Marketing
• Creative Direction
• Marketing Communications
• Newsletters
• Brand Awareness
• Team Leadership
• Marketing Management
• Email Marketing
• Direct Marketing
• Ms Excel Pivot Tables
• Online Marketing
• Digital Marketing
• Relationship Marketing
• Advertising