Troy D. White
Director of Marketing and Membership @Future Business Leaders Of America, Inc. Fbla
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WORK HISTORY
Director of Marketing and Membership @Future Business Leaders Of America, Inc. Fbla
Washington, DC, US
FBLA-PBL is an education association that helps students prepare for careers in business. With over members, it is the largest student business organization in the world.As a member of the Senior Leadership Team, I lead all activities that increase and retain membership, including developing and disseminating core messages; optimizing multiple channels - print & digital - using analytics and data; generating publicity, articles and public outreach; and working collaboratively with internal departments and statewide organizations to increase conference attendance and implement new educational programs.Key accomplishments: Generate $1.5M in revenue (~21% of organization total) with $390k operating budget. Manage staff of 5 across membership, communications, customer service Develop scope & sequence for membership programs. Position core products for market and ensure relevance between classroom & workplace. Assemble strategic task force team to provide expertise Spearhead new “Innovation Center,” a public idea generation community. Lead team that evaluates and implements ideas Establish & implement communications strategy for student annual conference. Trend on Twitter in 2016 & 2017. Social Media Metrics: Facebook,+2,198%; Twitter:+500%(FBLA) & LinkedIn:+314%; YouTube:+7,188% views with 1,200+ videos and over 1 million minutes watched. Integrated videos into online study guides for Competitive Events and created special channels to promote Awards of Excellence winners Increase visibility of organization and students at key events: Department of Education, Capitol Hill/White House, Nasdaq, NYSE Revamp training program for state directors to support local recruitment & retention efforts Implement new AMS database, including addition of new features, ensure meets needs of diverse customer set: state directors, teachers, students
EDUCATION
University of Idaho
Civil Engineering
University of Maine
B.S., Civil Engineering
UW Foster School of Business
MBA, Entrepreneurship, Marketing
New York University
Certificate, Financial Planning
IE Business School
MBA Exchange Student
SKILLS
ABOUT TROY D. WHITE
When it comes to business, I like to be \"first\": I wrote the first book on how to use LinkedIn in high school,\"Use LinkedIn to Get Into Your Dream College\" As the first marketing director at the world\'s largest student business organization, I\'ve launched new programs that have helped millions of students prepare for successful careers I built the first direct-to-teacher K-12 marketing strategy for an educational publisher that doubled sales within 4 years and transformed how teachers and students learn new, challenging concepts I was hired as the first Web Marketing Strategist at the American Management Association, where I developed and implemented the e-marketing strategy for a $125M training division, boosting revenues from $23.5M to $39M within 12 months. I also implemented the first blended e-learning coursesI’m able to strategically develop relationships with key stakeholders so everyone reaches their goals. I collaborate across all levels of an organization, ranging from business executives to state-level directors of education to teachers to students. View and download my resume at troydwhite.org/resumeReach out if I can help you in any way. If you work in the education field - or just want to network, regardless of your industry - please add me as a connection. As an Open Networker [LION], I accept all invites: C••••••@TroyOnLinkedIn.com.Specialties: Social Media, Membership, Strategy, Integrated Direct Marketing, Web, E-mail, Search Engine Optimization, Conference, Events, Catalog, Direct Response, Lead Generation, Database, Word of Mouth, Sales Negotiation, Blogging, Continuing Education, K-12, Teacher Training, Economics, Personal Finance, Seminars, Workshops
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