Troy Adkins

Experience

1. Senior Director, Membership

   PLASTICS (Plastics Industry Association)

   Apr 2024 — Present · Washington, DC, US

   The Plastics Industry Association (PLASTICS) is a purpose-driven organization that supports the entire plastics supply chain. From the technological advancements it enables to the possibilities it creates, the organization is dedicated to helping members shape the future and make a positive impact every day. PLASTICS is the only association that supports the entire plastics supply chain and has a track record of fostering collaboration between each segment of the industry, evolving right alongside the plastics industry as a whole.As Sr. Director of Membership, I drive growth through effective membership development and retention strategies. Leading a strong team, we collaborate across the association in service of memberdevelopment, renewal and retention, onboarding and engagement, and administration.

Education

• Birmingham-Southern College

  BS, Business Administration

  1996 — 2000

• Birmingham-Southern College

  Bachelor of Science - BS, Business Administration, Management and Operations

• Georgetown University

  Certificate in Nonprofit Management, Nonprofit leadership/management

  2009 — 2009

Skills

• Brand Development and Management
• Strategic Planning
• Digital Strategy
• Sustainability
• Executive Communications
• Strategy
• Nonprofits
• Leadership
• Event Planning
• Social Media
• Budget Creation & Management
• Strategic Partnerships
• Marketing Management
• Digital Marketing
• Non-Profits
• Marketing Communications
• Communications Strategy
• Marketing
• Budget Management
• Public Relations
• Budgets
• Direct Mail
• Social Media Marketing
• Green Building
• Fundraising
• Community Engagement
• Marketing Strategy
• Strategic Partnership Building
• Program Metrics & Analytics Development
• Email Marketing
• Customer Relations
• Direct Marketing
• Management
• Event Planning / Execution