Troy Parrish

About Troy Parrish

Passion for beautiful products and things well made … For over 18 years, I have…

Experience

1. Director of Stores

   Alexis Bittar

   May 2021 — Present · New York, NY, US

   Alexis Bittar re-acquired his name and in 2021 relaunched his namesake brand as a lifestyle brand with expanded product categories including accessories and home décor. Rejoined Alexis Bittar (2021) to build the retail business starting with opening 5 boutiques in New York City and 1 in San Francisco. Created the retail experience including training, policies and SOPs. Recruited, Interviewed and Hired all teams. Responsible for overseeing all functions within the store spaces (Sales, CRM, HR, Store Maintenance, IT).*Established training, policy, SOP, HR documentation. Created job descriptions for store team and HQ based retail functions. Oversee on-going training through monthly workshops, individual train plans and 30-60-90 performance review. Lead store teams to support all learning methods.*Recruit, interview, and hire store teams. Focus on individual development to promote across the organization and to foster a positive, engaging working environment. Refer and promote individuals to HQ.*Partner, mentor and develop Store Managers. Empower team to work independently and in the best interest of the Brand and its clients. Problem solve and manage to performance.*Forecast, monitor, and adjust sales goals, budgets and metrics for boutiques. Communicate status and create action plans to correct negative trends. Use reporting to guide and support business decisions.*Partner with Visual Merchandising to guide the creative process and support the needs of store teams & clients. Evaluate stores and utilize guidelines to build action plans. Support in managing Visual Marketing Budget.*Create and host in-store experiences including charity partnerships, private events, promotions, and performances. Partner with PR and Creative Services to produce collateral and manage social media.*Manage communication and timelines between Construction, Store Design and HQ team during store openings. Oversee execution of projects.

Education

• Middlebury College

  Advanced Program in French Language

• University of Chicago

  Master Degree of Arts (MA), French Literature, French Language and Literature

  1999 — 2000

• Université Paris-Sorbonne

  Certificat de la Langue – Française Université de Paris IV, La Sorbonne, Paris, France (1999)

• University of Kentucky

  French, Latin, Italian and Educational Psychology, French, Latin, Italian and Educational Psychology

  1997 — 1999

• Asbury Col

  Bachelor of Arts (BA), Major in French and Minor in Sociology, French Language and Literature