Troy Neidermire
Media and Marketing Leader
- Role
- Board Member at IAB
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Troy Neidermire
A seasoned marketing and media leader, Neidermire has built his career around leveraging data and technology to create large-scale, guest-centric solutions that drive measurable results. He has 17+ years of experience across Performance Media, Marketing Measurement, Testing and Analytics, User Experience Optimization, Site Merchandising and Content Management.
Experience
Board Member
Feb 2025 — Present
Serve on the Measurement, Addressability & Data Center Board of Directors for the IAB.
Education
University of Wisconsin-Milwaukee
Bachelor in Business Administration, Marketing
2002 — 2006
Skills
- Interactive Marketing
- Information Architecture
- Database Marketing
- Presentation Design
- Business Requirements
- Multi-Channel Marketing
- Microsoft Excel
- Cross-Functional Team Leadership
- Website Monetization
- Marketing Strategy
- Web Analytics
- Market Research
- Integrated Marketing
- Google Adwords
- Presentations
- Data Analysis
- Microsoft Office
- Digital Media
- Marketing Communications
- Team Leadership
- E-Commerce
- Omniture Insight - Certified Analyst
- Digital Marketing
- Thought Leadership
- Retail Banking
- Online Marketing
- Multi-Channel Retail
- Conversion Optimization
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