Troy Neidermire

Media and Marketing Leader

Role
Board Member at IAB
Location
Minneapolis, MN, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Troy Neidermire

A seasoned marketing and media leader, Neidermire has built his career around leveraging data and technology to create large-scale, guest-centric solutions that drive measurable results. He has 17+ years of experience across Performance Media, Marketing Measurement, Testing and Analytics, User Experience Optimization, Site Merchandising and Content Management.

Experience

  1. Board Member

    IAB

    Feb 2025 — Present

    Serve on the Measurement, Addressability & Data Center Board of Directors for the IAB.

Education

  • University of Wisconsin-Milwaukee

    Bachelor in Business Administration, Marketing

    2002 — 2006

Skills

  • Interactive Marketing
  • Information Architecture
  • Database Marketing
  • Presentation Design
  • Business Requirements
  • Multi-Channel Marketing
  • Microsoft Excel
  • Cross-Functional Team Leadership
  • Website Monetization
  • Marketing Strategy
  • Web Analytics
  • Market Research
  • Integrated Marketing
  • Google Adwords
  • Presentations
  • Data Analysis
  • Microsoft Office
  • Digital Media
  • Marketing Communications
  • Team Leadership
  • E-Commerce
  • Omniture Insight - Certified Analyst
  • Digital Marketing
  • Thought Leadership
  • Retail Banking
  • Online Marketing
  • Multi-Channel Retail
  • Conversion Optimization

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Troy Neidermire — Board Member at IAB in Minneapolis, MN, US | Unifers