Troy McLean
Vice President, New Markets @DealerOn
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WORK HISTORY
Vice President, New Markets @DealerOn
Rockville, MD, US
Leading strategic growth initiatives by identifying and developing new opportunities across automotive and adjacent industries, while playing a key role in M&A efforts—including two successful acquisitions—that accelerated revenue growth and expanded platform capabilities.Key Focus Areas• Directed Latin American market expansion, building a profitable 400+ dealer network.• Established the Lead Science division to drive growth in non-automotive verticals.• Delivered market intelligence identifying untapped regions, dealer segments, verticals, and partnership channels within automotive digital marketing.• Developed data-driven go-to-market strategies through competitive analysis, opportunity sizing, and market prioritization.• Contributed to acquisition strategy and post-acquisition integration, expanding product offerings, digital marketing capabilities, and technology integrations.
EDUCATION
Phoenix Institute of Technology
Electrical Engineering
Northwood University
BBA, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT TROY MCLEAN
Seasoned Business Development Executive | Driving Profitable Growth Through Innovation & Strategic Leadership I’m a results-oriented executive with deep expertise in business development, sales, marketing, operations, and IT—passionate about fueling sustainable growth in dynamic environments. Throughout my career, I’ve led greenfield initiatives, major transformations, go-to-market strategy, sales operations, and channel/partner ecosystems. I’ve built and managed high-performing cross-functional teams while nurturing trusted C-suite relationships across startups, turnarounds, and large multinational organizations. Key accomplishments include consistently delivering profitable revenue expansion, penetrating new markets, and scaling businesses across diverse industry verticals through innovative approaches and data-driven execution. I thrive on turning complex challenges into opportunities—whether accelerating top-line growth, optimizing GTM efficiency, or forging strategic alliances that create lasting value. Always eager to connect with leaders, founders, and innovators who share a drive for bold growth and meaningful impact.
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