Troy Krause

About Troy Krause

As an Associate Marketing Manager at Cambridge Savings Bank, I leverage my MBA in Marketing and Analytics and my 5+ years of marketing experience to drive customer acquisition and retention for mortgage and personal loans, create engaging and informative content for small businesses, and interface with colleagues across the bank to execute enterprise projects. I develop and implement data-driven marketing solutions that optimize conversion rate and return on ad spend, using analytical tools such as Google Analytics, Google Ads, and Looker. I also manage end-to-end creation of marketing campaigns, from writing copy to ensuring compliance. In my previous role as an Intermediate Marketing and Proposal Specialist at CDM Smith, I created and managed proposals for large ($1MM-100MM+) opportunities. Working on extremely tight deadlines, I reviewed and summarized requests for proposals, assigned writing responsibilities, worked with sales leaders to identify client pain points and key win themes, and delivered quality proposals. My mission is to deliver impactful and engaging marketing communications that resonate with the target audience and align with the business goals. I am passionate about learning new skills and technologies, and I have earned certifications in Designing a Presentation and Writing Under a Deadline from LinkedIn. I am also skilled in content marketing and digital marketing.

Experience

1. Associate Marketing Manager, Officer

   Cambridge Savings Bank

   Mar 2023 — Present · Waltham, MA, US

Education

• University of Colorado Boulder

  Bachelor of Arts (B.A.) with Distinction, English Language and Literature/Letters; Philosophy Minor, 3.98

  2012 — 2015

• University of Massachusetts Amherst

  Master of Business Administration (MBA), Marketing and Analytics, 4.0

  2016 — 2018