Troy Fernandes

Senior Manager - Digital Marketing @ Newfold Digital | Driving Customer Acquisition Strategies

Role: Senior Manager - Digital Marketing at Newfold Digital
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Troy Fernandes

Senior Manager - Digital Marketing at Newfold Digital with over 14 years of experience in performance marketing and paid media strategies. Focused on customer acquisition through search advertising, social media, and display campaigns, contributing to business growth across APAC markets, including Australia, New Zealand, Singapore, and Southeast Asia. Collaborating with cross-functional teams and external partners, the team optimizes marketing budgets to enhance ROAS and customer lifetime value. By utilizing AI, automation, and data-driven insights, campaigns are being innovated to meet dynamic business objectives, ensuring seamless omnichannel engagement.

Experience

Senior Manager - Digital Marketing
Newfold Digital
Jan 2025 — Present · Mumbai, IN
Spearheading the Performance Marketing & Media portfolio for Newfold Digital’s APAC brands.Leading a team of senior digital marketers to deliver customer acquisition KPIs across channels like SEM, Display, Social Media and more.Developing and executing high-impact paid marketing strategies to drive growth in Australia, NZ, Singapore, and Southeast Asia.Optimizing marketing budgets to maximize ROAS and customer lifetime value.Partnering with cross-functional teams and external agencies to innovate campaigns using AI, automation, and data-driven insights.Building stakeholder relationships to align marketing initiatives with business objectives and foster omnichannel engagement.

Education

St. Andrews College
HSC, Commerce
2004 — 2006
Holy Family High School
SSC
St. Andrews College
B.COM, Commerce
2006 — 2009

Skills

Team Management
Competitive Analysis
Data Analysis
Social Media Marketing
Google Analytics
Display Advertising
Microsoft Office
Sem
Facebook
Online Research
Mobile Advertising
Leadership
Online Advertising
Google Adwords
Business Development
Digital Marketing
Management
Ppc
Landing Page Optimization
Market Analysis
Email Marketing
Market Research
Online Marketing
Web Analytics
Analysis
Marketing
Sql
Web Development
SEO
Business Analysis
Analytics
Business Strategy
Social Media
Analytical Abilities
Lead Generation
Digital Media
Bpo
Data Mining
Marketing Research
Account Management

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